Digital Marketing in Chennai
Digital Marketing is the marketing of products or services online using digital medium like as in internet, search engines, mobile phones, online advertisements, through social media, etc.
To understand Digital Marketing, we should first understand the difference between traditional marketing and digital marketing.
| Traditional Marketing | Digital Marketing |
Methods | Newspapers, Posters, Billboards, TV Ads, Radio Broadcasts, etc. | Search Engines like Google, Yahoo, Bing Social Media such as Facebook, Twitter, Instagram, Video Marketing like Youtube, Email & SMS Marketing, Online Advertisements such as Google Ads, Local Business Listing |
Cost | High Cost | Low or sometime NO cost compared to Traditional |
Analysis | Poor Analysis which involves high cost reports | High-end Deep Analysis with low cost reports |
Leads or Targeting Customers | Localized – Newspapers, Billboards, Posters. Generalized – TV and Radio Both of the above traditional methods may produce less leads or targets customers | High leads and target each Customers with online brand marketing based upon the product or services provided. |
Reach to Customers | Less targets so low reach to customers | High Leads so high reach to customers |
Skipping Ads | More often | Less compared to traditional |
Communication | One Way and no interaction with customers | Two Way and interaction with customers highly likely |
Customer Reviews | Low or No platform for reviews | Well established platforms for Customer Reviews. Higher Customer Reviews |
DIGITAL MARKETING TYPES
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Content Marketing
Pay-Per-Click Advertising (PPC)
Affiliate Marketing
Email Marketing
SMS Marketing
